We are always having a look at the latest fragrances on the market, whether that is a new washing powder, or a new shampoo or a new designer perfume launch. It helps us to know that we are keeping up to date with all the latest market trends. There is however, something that we have noticed over the past few months – there seems to be a merging of the sexes.
Many of the newer fragrances that are aimed at men seem to have become the new favourites of our female office staff, with many of us naming one of them as our spritz of choice at the minute, in particular Carolina Herrera’s 212 VIP for men and Viktor & Rolfs Spicebomb.
I decided to ask around family and friends and came up with the same results….it seems that spritzing a sneaky squirt of your boyfriend/husbands aftershave is as widespread as borrowing his razor!
Back in the early perfume heyday of the 18th century there was no dividing line between male and female fragrances – in fact the dividing line was one of class and social standing instead. The most powerful men drenched their lapels and handkerchiefs with fragrance – usually a heavy floral blend, whilst the downtrodden masses blended into the background with the unforgettable stench of ‘Eau de Filth’.
The notion of gender in perfumery only came around in the early 20th century, coinciding with the influences of modern advertising methods. Fragrance became intertwined with fashion and so the flapper girls of the 1920′s became the new target demographic. Ms Monroe heaped glamour onto fragrance by the bucket load in the 50′s with her now infamous quote of wearing only Chanel No.5 to bed - it would have had to have been a brave man to wear a floral scent after that revelation!
The first efforts to woo the male back onboard were heavily advertised as a shaving routine add-on. And so the humble aftershave was born and the whole world seemed to smell of either Old Spice, English Leather or Burma Shave.
Eventually more and more colognes (note – NOT perfumes!!) became available embracing notes that were considered to be a masculine domain – spicy, leathery, woodsy and musky.
Fresh and lighter citrus notes have been an attempt to close the gap – think CK1 – and even more recently the addition of woody and musk notes being added to many female targeted scents have closed it even further.
Ancient men and women knew the power of aromatics, smearing them all over their bodies without any regard for whether spikenard or myrrh were considered to be feminine or masculine. Its a matter of what works well on your skin – so the next time you are looking for a new bottle of perfume – why not check out some of the newly launched male intentions – i’m off to top up my spicebomb!!
We have a large range of fragrance submissions here at Carvansons that are designed to be the creme de la creme of the current trending scents – if you have any new products that need a fragrance then please contact either myself or Helen, and we will be more than happy to send some samples for you to have a look at – all of which comply with current IFRA regulations.