It seems that all you need these days to make a splash in the fragrance market, is a wacky idea and then its all systems go.

There have been quite a few new launches that are using scent to help promote brands, and I have picked out some of the unusual attempts to share with you today….

Our nation as a whole has a reputation of being heavy tea drinkers, and so Tetleys have taken this on board and designed ‘Le Brew’ – a limited edition tea scented perfume. In addition to the tea note (which in itself isn’t unusual, think Elizabeth Arden Green Tea amongst others), the perfume also has notes of clary sage and oak moss which are designed to give the fragrance a fresh spring like feel. The bottle is available on Tetleys eBay site for the princely sum of £15, and in my opinion it might be a worthwhile investment just for the novelty value.

Never seen as a company to be out of the limelight, even Microsoft have jumped on the fragrance bandwagon with the launch of 2 fragrances under the umbrella name of Liquid Money. These are broken down into a his and hers duo set, and have been underwritten by Vice President Patrick McCarthy. Designed to enhance self confidence, the bottles are said to contain the aroma of freshly minted dollar bills alongside notes such as pink grapefruit and Hawaiian wedding flowers. The bottle is packed with shredded US dollar bills –  a brilliant marketing concept in my opinion. And in another shrewd move, Mr McCarthy has trademarked the word ‘Money’ in relation to fragrance, obviously with a view to launch further perfumes along the line.

The next one I found spins quite a tail (pardon the pun!). It involves a Parisienne butcher by the name of John Fargginay in the 1920′s. Apparently the story goes that he could elevate his customers mood by a secret blend of 11 pure essential oils and the addition of – wait for it – a bacon aroma. After a massive fire on July 4th, 1924, the recipe was seemingly lost in the realms of legend. Well, that is until now! The magical elixier has been recreated by a certain John Leydon, and there are now 2 versions in the range – Bacon Classic and Bacon Gold. The fragrances were launched in April and already there have been well over 5,ooo orders at $36 each, a nice little earner if you ask me.

And finally on another strange note, an Italian fragrance brand, Blood Concept, have launched a range of fragrances  based on different blood types. The designers Giovanni Castelli and Antonio Zuddas  have spent years perfecting the range. At the moment there are 4 main types, A, B, AB and O. Each has a metallic base tang that supposedly denotes the element of iron found in blood. Each is sold in a recreation of an ancient medicine bottle complete with dropper to give an authentic final twist. When asked what the original concept was the designers replied with the following…’the odours trace the evolution of manhood through time, and its evolution of information, history and mutation, so well kept in the vital flushing of blood’ ……..??? nope – I didnt get it either, but if anyone does then please feel free to explain in laymans terms.

I could carry on, as the norm seems to be the more unusual and fantastical the better but I thought it would be nice if we could get some ideas for scent marketing going ourselves just to see what we could come up with, go on…..give it a try and leave me a reply, and on that note i’ll leave it up to yourselves to check out the route Lady GaGa is going down for her new perfume!! Bye for now…..

Isnt it amazing how much nicer the world seems when the sun is shining?

 I dont know whether it is the fact that we are all a lot happier wearing less layers, or whether it is the warmth of the sun on our skin setting off our happiness hormones, but there is definitely an uplift in the general atmosphere. Even at work it doesnt seem quite as bad knowing that the sun will still shining on our way home, (and the annual firemens trip around the factory to check the safety of the building DEFINITELY lifted the mood amongst us ladies in the office!). Also, the evenings are getting longer and brighter, so there is always the chance of a late night sneaky glass of vino in the back garden in the dappled disappearing sunlight.

Like most people I know, my life has it’s fair share of ups and downs, amounting to a certain level of stress on a daily basis. What with working full-time, trying to run a family home, and family members with long term ill health, I often resort to using some form of aromatherapy or other to soothe my shattered soul.

This usually takes the form of a beautifully scented candle (I do seem to keep Jo Malone, Diptyque and the like in business single handedly!), or maybe a few drops of essential oil in my bath. I’m never quite sure whether it is the actual properties of the oils themselves that manage to calm and de-stress me or whether its the whole aromachology aspect of the scent, but something definitely hits the spot!

I was asked the other day what the difference was between aromatherapy and aromachology, so here is a quick description for both…

Aromatherapy is the systematic use of volatile plant oils (essential oils) for the treatment or prevention of disease. Essential oils have been used since ancient times as a healing aid and work by assisting the body’s natural ability to balance, regulate, heal and maintain itself. The oils consist of tiny aromatic molecules that are readily absorbed via the skin, and whilst breathing, through the lungs. These molecules then enter the bloodstream and are carried around the body where they can deliver their beneficial healing powers.

Aromachology is seen as the study of how a variety of aromas affect the brain and the physiological makeup of the human body. In brief, it is about how we act and react to individual fragrances and how our body reacts when we experience them. In essence it is a study of how fragrances in general can provide a feel good factor and affect your general mood.

Here are a few of the main essential oils along with an odour description and their main properties.

• Aniseed – sweet odour – softening, soothing and moisturising
• Basil – green aromatic – relaxing
• Bay – strong clove like – softening, soothing
• Benzoin – sweet vanilla like – relaxing, stimulating, soothing, moisturising
• Bergamot – spicy citrus – refreshing, uplifting
• Camphor – pungent – stimulating
• Cedarwood – sweet turpentine like – relaxing, aphrodisiac
• Chamomile – sweet herbal – relaxing, calming
• Cinnamon – warm, spicy – stimulant, aphrodisiac
• Clary Sage – warm, nutty – relaxing, aphrodisiac
• Cypress – smoky, woody – relaxing
• Eucalyptus – medicinal aromatic – stimulant, relaxing
• Frankincense – spicy, balsamic – relaxing
• Geranium – strong floral – relaxing, soothing
• Jasmine – intense powdery floral -  calming, aphrodisiac, uplifting
• Lavender – sweet floral – relaxing, stimulant
• Lemon – sharp citrus – uplifting, stimulant, refreshing
• Myrhh – camphor like aromatic – relaxing, soothing
• Neroli – sweet floral – soothing, relaxing, calming
• Nutmeg – sweet spicy – stimulating
• Patchouli – sweet rich herbaceous - relaxing, aphrodisiac
• Peppermint – clean menthol – relaxing, stimulating
• Pine – clean, balsamic – revitalising
• Rose – soft sweet floral – relaxing, aphrodisiac
• Rosemary – warm, medicinal woody
• Sandalwood – warm creamy woody – relaxing, aphrodisiac
• Ylang – intense sweet – relaxing, soothing, aphrodisiac

So the next time you are in need of a relaxing evening make sure your candle is scented with the likes of rose and sandalwood, or for an uplifting fragrance, use a sharp lemon, orange or grapefruit, and let me know whether it has the desired effect.

As for me i’ll be dreaming of chilling on a deserted beach with a good book and the wind in my hair………Have a happy Easter weekend.

We have had quite a few enquiries over the past week or so regarding lavender essential oil. Although many people of a certain age (a-hem, myself included!) still associate the memory of grandmothers and overwashed slightly discoloured cotton handkerchiefs with this particular essential oil, it does seem to be enjoying a resurgance across Britain.
To be fair, the thought of musty old lavender is now a far flung memory as the new updated versions, sometimes blended with other fabulous oils such as orange blossom or sage leaf have well and truly rendered lavender, one of the star players in aromachology products.
Supermarket shelves now bulge with a plethora of products containing mood enhancing essential oils. These are all designed to make the daily chore of cleaning the home a more pleasant experience. The emotional attachment to desirable scents mean fragrance can become a key source of differentiation in the consumers choice of product – after all smell is an evocative sense that allows consumers to feel relaxed, self confident and more connected with nature.
Lavender has been documented throughout history for well over 2,500 years, making its debut with the Egyptians who used it in the mummification process, as perfume oil for the Romans, and is even mentioned in the bible as the oil of choice for the annointing of the feet of Jesus. During the Great Plague in London in the 17th century, grave robbers used to wear a band of entwined lavender stems on each wrist to resist infection, and to be fair they rarely contracted the disease.
Lavender is a unique fragrance which is produced by the combination of 180 different constituents and is widely used throughout the perfume industry to add a top middle or base note to commercial products.
And finally – just in case i still haven’t grabbed the attention of the male readers, Ruud van Nistelroy advocates the use of lavender oil and it has been said that he annoints his boots with it prior to sleep!
Please feel free to request any further information on essential oil usage in any type of end product.