January saw me jetting off to the Far East – Malaysia and the Philippines to be precise, to meet up with our agents from Unifragrance and also Proessences. Each year in January we hold a seminar in Manila, that allows us to present the latest fragrance trends in the market. The four main trends at the minute are as follows:-
A LOOK TO THE PAST
Economic stress sees us automatically look to the past with nostalgia. We look to history to provide us with a glimpse of the future. During difficult times consumers seek comfort in familiarity, tending to gravitate towards classic florals. Over the next few months, be on the lookout for new perfumes dominated by floral notes such as rose and violet. These scents remind us of simpler times, and that memory can be of great comfort when you are surrounded by stress.
A BRIGHTER FUTURE
New fragrance launches coming down the pipeline are going to be bold, vibrant exciting with an element of fantasy. As we begin to move out of sobering economic times, consumers will seek escape and colour and this will translate as a collection of unusual technicolour ingredients. We will become more adventurous, with sophisticated rich woody notes as the heart and soul of new fragrances. These notes have depth and character and have traditionally only previously been seen in men’s fragrances.
BE YOUR OWN NOSE
Once an area only reserved for those in the know, personalised, custom fragrances are gaining popularity thanks to newer, more accessible ways to get it. The $10,000 bespoke blend still exists but customized perfume is now happily at a realistic price point. Consumers want to express their individuality, and there are now many affordable ways to achieve this. Fragrance houses such as Dolce & Gabbana and Ralph Lauren launched fragrance collections that could be worn alone or layered to achieve a personalized scent. Custom fragrance bars are appearing in shopping centres where a consultant can guide you through the notes and accords, and you walk away with a truly original signature scent. Designing your own personal fragrance is well worth the time and experimentation.
TELL A TALE….
Perfume companies have realised that it takes more than a whiff of a scent to get people hooked. Right now, story telling is especially relevant. People want to know how a fragrance has been created and the work that has been put into it, as well as being able to tap into the emotional connection of the designer. It is a quest for authenticity, and when you know why the perfumer chose those particular notes and accords and his inspiration, the whole experience becomes more genuine.
Once you know the current trends it is much easier to select a new fragrance direction for your product. Although at the moment the trends apply to designer type perfumes, this is always just the pre-cursor for soaps, candles, detergent powders, air fresheners and a myriad of all types of household products.
We currently have a selection of fragrances that cover all aspects of the trends mentioned above so please feel free to email or ring our office where one of our helpful staff will guide you through the best fragrances for your particular product – all designed to help you become the market leader in your field.
