The Annual Fragrance Trend Report 2026/2027
Our Fragrance Trend Reports provide insights into the trends and consumer buying habits affecting products influenced by the fragrance market.
We take inspiration from market research, fashion trends, current consumer buying habits and recent fragrance launches.
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TREND 1. SKINIFICATION … holistic skin care and modern aldehydes
TREND 2. NEW TROPICS … masculine scents get a taste of the tropical
TREND 3. SPIRITED SCENTS … boozy, alcoholic notes
TREND 4. WHERE THE WILD THINGS ARE … animalic and leather notes
TREND 5. NATURAL HIGH … mood boosting blends
TREND 6. GO BANANAS … the gourmand trend splitting opinion
Our Perfume and Fragrance Trends ebook is a combination of inspiration from our perfumers and evaluators, market research and our creativity in developing brand-new and inspiring fragrances.
These fragrance trends are drawn from some of the key fragrance launches we have seen, some of the key fashion-led trends and in-depth market research. Our fragrance ebooks are a great source of inspiration and can help provide ideas in terms of fragrance directions.
The ebook includes the following:
- Fragrance and Perfume Trends and Themes set to big for 2025 / 2026
- The fashion and consumer buyer trends that are driving the industry
- Some of the key trends that are driving the beauty, skincare and home fragrance industries