2026 / 2027 Household and Cleaning Fragrance Trends Report

Published on 24 November 2025
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Laundry Home Cleaning and Air Fresheners Trends 2027

Stay ahead of the Fragrance Trends with our Household and Cleaning Fragrance Report

Our Fragrance Trend eBooks provide insights into the trends and consumer buying habits affecting products influenced by the Household and Cleaning Market. We take inspiration from market research, current consumer buying habits and recent fragrance launches.

Included in this presentation:

  •  New Laundry Fragrance Trends
  • Home Cleaning and Household Cleaners
  • Air Freshener and Home Fragrance  Trends

Download the eBook Now


Our ebook provides inspiration for our customers and highlights some of the big themes, ideas and ingredient-led fragrance notes set to become popular in the future. As a leading fragrance manufacturer with decades of experience, we assist our clients in selecting scents that will elevate their brands. The ebook includes an overview of fragrance and perfume themes, fashion-inspired launches, and industry trends.

The ebook includes the following:

  • Fragrance and perfume trends and themes set to big
  • The fashion and consumer buyer trends that are driving the industry
  • Some of the key trends that are driving the beauty, skincare and home fragrance industries

About Carvansons

Carvansons is a global fragrance solutions company specialising in scent design and fragrance selection for commercial environments. 

Through a combination of creativity, technical expertise, and market insight, Carvansons helps businesses create memorable sensory experiences. 

For the full list of regions Carvansons is able to service, click here.

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Share your vision with us

Begin your fragrance journey, from early inspiration to full technical brief, we’ll work together to craft the scent that defines it. 

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