Fragrance in Focus

FIF Orchid scaled
9 January 2025
Orchid Fragrances: The Trend Blossoming for Spring/Summer 2025
Spring and summer are synonymous with fresh, uplifting fragrances, and for 2025 orchid fragrances are set to steal the show. Known for its exotic charm and subtle versatility, orchid is poised to be the must-have fragrance note of the season. But what exactly does orchid smell like, and why is...
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FIF Smells like Anemoia scaled
5 December 2024
Smells like Teen Anemoia: How Nostalgia is Shaping Fragrance
Smells like Teen Anemoia: How Nostalgia and Wanderlust Shape Our Fragrance Choices Fragrance has always had the power to transport us—whether to a cherished memory, a dream destination, or even an imagined time we've never lived in. Two emotions that beautifully capture this sensory journey are anemoia and fernweh. What...
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FIF 2024 launches scaled
4 December 2024
The Best New Perfumes of 2024 | Favourite Fragrance Launches
Over 1,000 new perfumes are launched globally every year, so what better time to review some of the best fragrance launches of 2024. Our creative perfumery team will smell thousands of fragrances throughout the year. This enables them to keep up to date with the latest trends within the market....
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FIF Layering scaled
17 September 2024
What is Perfume Layering? Finding your Signature Scent
Perfume layering has been a big buzz phrase of late and there are hundreds of videos of TikTok or #perfumeTok all talking about how to layer fragrances. So we thought we'd take a look and offer up our opinion on this trend. So, What is perfume layering? Perfume layering is...
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FIF solar scaled
21 August 2024
Let the Sun Shine! What are Solar Fragrances?
In the world of perfumery, where scents can transport us to distant memories and far-off places, there exists a category of fragrances that embodies the very essence of sunshine itself. These are solar fragrances—an olfactory journey that captures the warmth, radiance, and sensuality of sun-kissed skin. But what exactly is...
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FIF honey milk scaled
26 July 2024
Milk and Honey Fragrances: What are Lactonic and Honeyed Fragrances?
The Rise of Milk and Honey Fragrances The origination of the phrase "the Land of Milk and Honey" refers to a bible passage where God promises to take the Israelites out of slavery in Egypt to a "good and spacious land, a land flowing with milk and honey." As a...
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FIF k beauty scaled
3 May 2024
K-Beauty | Trend Tracking - Skincare and Fragrance
Unlocking the Secrets of K-Beauty: A Journey into Korean Skincare In recent years, the beauty world has been abuzz with the phenomenon of K-Beauty, short for Korean Beauty.  The global K-beauty products market size was valued at 91.99 billion dollars in 2022 and continues to grow. What exactly is K-Beauty,...
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FIF skincare scent scaled
23 April 2024
What is Fragrance-free Skincare? - Scent and Skincare
Fragranced and fragrance-free skincare has been in the news again and this debate continues to rumble on. The misconceptions and myths just keep coming. It's a topic that has sparked a fair amount of discussion and controversy. With countless products on the market promising delightful scents and a luxurious experience,...
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3 April 2024
How is a Brand New Perfume Created? | Fragrance Creation
Creating a new fragrance is like embarking on a sensory journey. Perfume designers draw inspiration from all around them - whether it's a beautiful garden in bloom, a piece of art or even a fleeting emotion that lingers in the air. This initial inspiration serves as the spark that ignites...
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FIF drink inspired fragrances scaled
12 March 2024
Coffee and Cocktails - Drink Inspired Fragrances
Coffee and Cocktails - Drink Inspired Fragrances The trend for sweet, gourmand food and drink scents are nothing new; drink inspired fragrances have always been popular. But the link between scent and taste is becoming a buzz topic. From eating experiences in the dark, bottomless brunches to the continued rise...
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FIF Bdy Mists scaled
6 March 2024
Body Mist Fragrances - The Growing Perfume Trend
According to a recent Fragrance Trends Report there has been a major resurgence in popularity in body spray and body mists. Over the years, body mists have evolved from simple, single-note formulations to complex blends that rival the sophistication of high-end perfumes. Why are Body Mists Big Right now? In...
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FIF elixirs scaled
19 February 2024
What are Elixir Perfumes? | Fragrance in Focus
The Elixir of Life: The Best Elixir Perfumes Energising elixirs, influenced by the bold aromas of the 1980s, are gaining popularity and are poised to become a dominant trend in the fragrance world in 2024.  There has been a flurry of strong fragrance releases this year, reminiscent of the bold...
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