expert analysis

Fragrance in Focus

Copy of Packages Video
19 May 2025
The Carvansons Guide to Natural and Synthetic Fragrances
Natural and Synthetic Fragrance Oils The debate between Natural and Synthetic Fragrances rages on. One of the most common misconceptions in the fragrance world is that naturals and essential oils are better than synthetic fragrances. Choosing whether to use Natural or Synthetic Fragrances is a complex issue and requires product...
Read more
FIF industrial fragrances scaled
7 March 2025
Industrial Fragrances - The Impact of Scent in Industrial Products
Transforming Products with Scent: The Impact of Scent in Industrial and Domestic Products Scent is often overlooked in industrial product design, but its power to influence emotions, behaviours and brand loyalty is profound. From cleaning products to industrial products, scent is an integral part of the purchasing process. Let’s take...
Read more
FIF yuzu scaled
7 February 2025
Zest for Life: Citrus Spring Scents of Yuzu, Pomelo and Bergamot
The Spring-Summer Fragrance Trend of Yuzu, Pomelo, and Bergamot As the seasons change from winter into spring and summer, the fragrance world comes alive with scents that radiate freshness, energy and light. This year, the spotlight is on three citrus powerhouses: yuzu, pomelo and bergamot. These vibrant notes are making...
Read more
FIF mothers day scaled
16 January 2025
Mother's Day: Here's our Favourite Women's Fine Fragrances
With Mother's Day on its way, we thought we’d share some of the team's favourite recent women's fragrance creations and a little bit about why we love them. Mother’s Day is the perfect time to show the incredible women in your life just how much they mean to you. What...
Read more
FIF Orchid scaled
9 January 2025
Orchid Fragrances: The Trend Blossoming for Spring/Summer 2025
Spring and summer are synonymous with fresh, uplifting fragrances, and for 2025 orchid fragrances are set to steal the show. Known for its exotic charm and subtle versatility, orchid is poised to be the must-have fragrance note of the season. But what exactly does orchid smell like, and why is...
Read more
FIF Smells like Anemoia scaled
5 December 2024
Smells like Teen Anemoia: How Nostalgia is Shaping Fragrance
Smells like Teen Anemoia: How Nostalgia and Wanderlust Shape Our Fragrance Choices Fragrance has always had the power to transport us—whether to a cherished memory, a dream destination, or even an imagined time we've never lived in. Two emotions that beautifully capture this sensory journey are anemoia and fernweh. What...
Read more
FIF 2024 launches scaled
4 December 2024
The Best New Perfumes of 2024 | Favourite Fragrance Launches
Over 1,000 new perfumes are launched globally every year, so what better time to review some of the best fragrance launches of 2024. Our creative perfumery team will smell thousands of fragrances throughout the year. This enables them to keep up to date with the latest trends within the market....
Read more
FIF Layering scaled
17 September 2024
What is Perfume Layering? Finding your Signature Scent
Perfume layering has been a big buzz phrase of late and there are hundreds of videos of TikTok or #perfumeTok all talking about how to layer fragrances. So we thought we'd take a look and offer up our opinion on this trend. So, What is perfume layering? Perfume layering is...
Read more
FIF solar scaled
21 August 2024
Let the Sun Shine! What are Solar Fragrances?
In the world of perfumery, where scents can transport us to distant memories and far-off places, there exists a category of fragrances that embodies the very essence of sunshine itself. These are solar fragrances—an olfactory journey that captures the warmth, radiance, and sensuality of sun-kissed skin. But what exactly is...
Read more
FIF honey milk scaled
26 July 2024
Milk and Honey Fragrances: What are Lactonic and Honeyed Fragrances?
The Rise of Milk and Honey Fragrances The origination of the phrase "the Land of Milk and Honey" refers to a bible passage where God promises to take the Israelites out of slavery in Egypt to a "good and spacious land, a land flowing with milk and honey." As a...
Read more
FIF k beauty scaled
3 May 2024
K-Beauty | Trend Tracking - Skincare and Fragrance
Unlocking the Secrets of K-Beauty: A Journey into Korean Skincare In recent years, the beauty world has been abuzz with the phenomenon of K-Beauty, short for Korean Beauty.  The global K-beauty products market size was valued at 91.99 billion dollars in 2022 and continues to grow. What exactly is K-Beauty,...
Read more
FIF skincare scent scaled
23 April 2024
What is Fragrance-free Skincare? - Scent and Skincare
Fragranced and fragrance-free skincare has been in the news again and this debate continues to rumble on. The misconceptions and myths just keep coming. It's a topic that has sparked a fair amount of discussion and controversy. With countless products on the market promising delightful scents and a luxurious experience,...
Read more
Follow our latest thinking and updates across our social channels

Share your vision with us

Begin your fragrance journey, from early inspiration to full technical brief, we’ll work together to craft the scent that defines it. 

Back to top

This site uses cookies to monitor site performance and provide a mode responsive and personalised experience. You must agree to our use of certain cookies. For more information on how we use and manage cookies, please read our Privacy Policy.