expert analysis

Fragrance in Focus

FIF foodie home fragrance scaled
15 August 2023
Home Fragrance | Gourmand and Foodie Fragrances
The trend for sweet, gourmand food and drinks scents is nothing new but there is a growing interest in foodie scents for home fragrance right now which are good enough to eat. Foodie Home Fragrance Foodie home fragrances are becoming really popular. But the link between scent and taste is...
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FIF FOUGERE scaled
12 July 2023
Fougère Perfumes | What does a Fougère Fragrance smell like?
What is a Fougère Fragrance? Fougère means 'fern-like' in French and describes one of the main fragrance families. Fragrance families are 'parent groups' of scents that have been categorised based on their scent. Generally, fougère scents are very clean and natural smelling and are characterised by a dry, grassy, hay-like...
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FIF floral scaled
12 July 2023
What are the Best Floral Fragrances? | Fragrance Families
Floral fragrances have always been a staple in the world of perfumes. Floral fragrances are those classic and instantly identifiable fragrances. But they have plenty of nuances and misconceptions surrounding them. Flower-infused perfumes are instantly recognisable, but did you know floral notes are also pivotal in making many other fragrances?...
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FIF chypre scaled
20 June 2023
What are Chypre Fragrances? What does a Chypre Perfume smell like?
Although one of the most used terms in perfumery it is one of the least simple to describe. We take a look at popular Chypres fragrances from one of our favourite fragrance categories. What are Chypre Fragrances? Chypre fragrances are a contrast between fresh notes and a rich, dark sweet...
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FIF allergens scaled
26 May 2023
What is the list of Fragrance Allergens and Why do they Matter?
Updated January 2024 Dealing with Fragrance Allergens can be a complex process. As we learn more about allergies and their impact, more raw material perfumery ingredients have been deemed as fragrance allergens. This can make fragrance creation more complicated, especially as new fragrance ingredients are added. There are, however, ways...
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car care fragrances
25 May 2023
Top 5 Car Care Fragrances - Car Air Fresheners & Car Cleaning
Car care products are big business and as a result, car care fragrances are also a hot commodity right now. Growing car ownership and increased consumer spending on maintaining these valuable assets has resulted in the growth of cleaning and car maintenance products. The range of products related to car...
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FIF mens fragrance scaled
9 May 2023
Let's hear it for the Boys: The Best Fragrances for Men
Fragrances for men have shifted many times over the years and as the growth in men's beauty, personal care and grooming ranges grow the diversity of scents available has grown with it. So as Father's Day is approaching we decided to take a look at some of the male fragrances...
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FIF perfume royalty scaled
27 April 2023
Power, Prestige and Perfume: The History of Royalty and Perfume
A Right Royal Scent: The History of Royalty and Perfume Perfume has been an indulgent luxury throughout human history. The ancient texts indicate that the use of fragrances dates back as early as the Ancient Egyptians. Since then, the art of perfumery has been associated with any number of notable,...
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perfume or eau de toilette1 jpg
5 April 2023
The difference between Cologne, Perfume and Eau de Toilette
How to Tell the Difference Between Perfume, Eau de Toilette, Cologne and Other Fragrances Have you ever looked at the variety of different fragrance types available on the market and got a little confused about how they differ? Ever wondered what actually is the difference between cologne and perfume? Let's...
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FIF Pistachio scaled
30 March 2023
Are Pistachio Fragrances the New Vanilla? Fragrance Trend Alert
Everyone is going nuts for Pistachio Fragrances right now, and that includes Carvansons HQ. We are all going a little nutty this spring and it's not just the world of perfumery that is loving' this little nut, with Pistachio working its way into supermarket trolleys. So why are Pistachio Fragrances...
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FIF rose
13 March 2023
Rose Fragrances are Rocking Fragrance Trends Right Now
How Rose Fragrances are Rocking Perfume Trends in 2023 Roses have always been the symbol of romance and beauty but in the last few years have picked up a reputation for being old-fashioned and dated, especially in the world of perfume. Now, before we enrage the perfumery establishment, Roses have...
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FIF fragrance selection
8 March 2023
Choosing the Right Fragrance for your Product
How to choose the perfect scent for your product When it comes to marketing and selling products, scent can be a powerful tool. Choosing the right fragrance for your product can trigger positive associations and make your product more appealing to customers. But how do you choose the perfect scent...
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