Fragrance in Focus

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5 February 2024
Feel the Burn: The Incense Fragrance Trend on Fire Right Now
Incense is big news right now. In the ever-evolving world of perfumery, this one fragrance trend has caught the attention of many. Many of the recent perfume launches highlight incense notes within their composition and we recently mentioned Incense fragrances as one of the key fragrance trends for 2024 in...
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15 January 2024
How do you Make a Bespoke Fragrance? - Scent Creation
What is bespoke fragrance creation and why is it important? There is no doubt, when it comes to marketing and selling products, fragrance is a powerful tool. As a result, choosing the right scent for your product helps build brand identity and customer loyalty. But how important is the creation...
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8 December 2023
The Best New Perfumes of 2023 | Favourite Fragrance Launches
Here is our round-up of the best perfumes of 2023 that we have smelled this year. This year we have decided to take a glance at both some of our own in-house creations and some of the new releases that we absolutely love. So here's our run-down of the best...
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22 November 2023
Embrace Complexity: The Rising Trend of Fig Fragrances
Unveiling the intriguing allure of Fig Fragrances: Explore the rising trend that promises captivating complexity in every perfume. Fig Fragrances are taking the perfume industry by storm, offering a delightful twist to fruity scents. While floral and citrus notes have always been the go-to options, the earthy and sweet aroma...
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28 September 2023
Scented Slumber | Best Pillow Mists and Sleep Fragrances
Sleep mists have become incredibly popular in recent years, and it's easy to see why. These delightful concoctions offer a soothing blend of essential oils and calming botanicals designed to create the perfect ambience for a restful night's sleep. With just a few spritzes of these magic sprays, your bedroom...
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20 September 2023
Colour Scents: The Link Between Colour and Fragrance
From lavender fields to amber sunsets, there has always been a strong link between colour hues and scents. Have you ever noticed how a certain colour can transport you to a specific memory or evoke a particular emotion? Well, the fascinating relationship between colour and scent goes far beyond our...
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11 September 2023
Amber Fragrances | What is an Amber Fragrance?
Amber fragrances have been a staple of perfumery for centuries but this enigmatic scent category is full of complexity and controversy. In this blog, we take a look at this often misunderstood fragrance category. What is an Amber Fragrance? So first of all, Amber can be both a fragrance category...
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5 September 2023
Hair Perfume | Fragrance Trend Alert
Hair Perfume (Yes, you heard it right) is big right now. 💇 What are Hair Perfumes? Often referred to as hair mists, hair perfumes are fragranced products specifically designed to impart a long-lasting scent to your beloved locks. Unlike traditional perfumes, hair perfumes are formulated with a lower alcohol content,...
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15 August 2023
Home Fragrance | Gourmand and Foodie Fragrances
The trend for sweet, gourmand food and drinks scents is nothing new but there is a growing interest in foodie scents for home fragrance right now which are good enough to eat. Foodie Home Fragrance Foodie home fragrances are becoming really popular. But the link between scent and taste is...
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12 July 2023
Fougère Perfumes | What does a Fougère Fragrance smell like?
What is a Fougère Fragrance? Fougère means 'fern-like' in French and describes one of the main fragrance families. Fragrance families are 'parent groups' of scents that have been categorised based on their scent. Generally, fougère scents are very clean and natural smelling and are characterised by a dry, grassy, hay-like...
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FIF floral scaled
12 July 2023
What are the Best Floral Fragrances? | Fragrance Families
Floral fragrances have always been a staple in the world of perfumes. Floral fragrances are those classic and instantly identifiable fragrances. But they have plenty of nuances and misconceptions surrounding them. Flower-infused perfumes are instantly recognisable, but did you know floral notes are also pivotal in making many other fragrances?...
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20 June 2023
What are Chypre Fragrances? What does a Chypre Perfume smell like?
Although one of the most used terms in perfumery it is one of the least simple to describe. We take a look at popular Chypres fragrances from one of our favourite fragrance categories. What are Chypre Fragrances? Chypre fragrances are a contrast between fresh notes and a rich, dark sweet...
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